Mad Marketing

I have to admit, I don't watch "Mad Men." It's on my list of 'someday catch up on' shows, but I'm just not there yet. However, I was extremely intrigued when I read a NYTimes article outlining the success of an Unilever campaign that airs during the show (read the article here). Unilever's basic idea is to style the TV ads to mirror the style of the popular 1960's show. Obviously, this intrigues people and makes them think that they are watching the show until... surprise! It's an ad for Dove! (I have to say too that the ads themselves are very fun to watch).

Take a look at the article and go to youtube to watch a few of the commericals. Personally the Breyer's ad is my favorite: